Moxie
Newport Beach, California
Scope
Interior Design
Design Focus
Interior Design
Category
Commercial Interior Design
A bold commercial fitness environment defined by graphic branding, high-contrast materials, integrated lighting, and an energetic spatial identity, Moxie transforms the training experience into a cohesive extension of the brand.
The interior is built around a disciplined black-and-white palette that gives the facility a crisp, contemporary character. Matte black walls, textured tile, illuminated graphics, mirrored surfaces, and polished concrete floors establish a strong architectural framework, while exposed wood structure and selective white surfaces provide contrast and visual warmth. The result is a highly branded environment that feels both performance-driven and carefully composed.
Training areas are organized as immersive zones, with full-height mirrors, integrated linear lighting, and oversized graphic elements shaping the visual experience. Branded feature walls, sculptural signage, custom display elements, and dedicated retail areas extend the identity beyond the workout floor. Lounge and recovery spaces introduce upholstered seating and more tactile finishes, balancing the harder industrial materials with moments of comfort and hospitality.
Graphic scale, integrated lighting, and a disciplined material palette create a fitness environment that feels energetic, immersive, and distinctly Moxie.
